Your Guide to Local SEO 2013
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Not only is local search traffic more apt to buy, and buy quickly, it's the traffic that you're often paying a fortune to reach when using other marketing channels (ads, direct mail, commercials, etc.).
It's time to get serious about local SEO, and this guide should be just what you need to get you started.
Using Social Media to Promote Your Local Business
Too often local businesses set up social media accounts and then leave them empty. I'd almost rather a business owner not even have a Facebook page than create one and walk away from it. Social media marketing is a fantastic way to promote your local business, connect with current and potential customers, and drive foot traffic through your doors but you only get out what you put in! Social media is not a set it and forget it platform, so be sure you are actively inviting and encouraging your customers to get involved. Ask questions, post pictures, promote specials--give them a reason to connect with you! The more times you can interact with someone online the better chance you have of ultimately drawing them into your store.
The importance of local search on the future of your business can't be understated. Google, Yahoo, Bing and now Facebook have all placed an emphasis on being able to find, review and recommend local businesses. If the four biggest websites on the Internet are all pointing in the same direction, isn't it about time you took the idea seriously?
Not only is local search traffic more apt to buy, and buy quickly, it's the traffic that you're often paying a fortune to reach when using other marketing channels (ads, direct mail, commercials, etc.).
It's time to get serious about local SEO, and this guide should be just what you need to get you started.
Using Social Media to Promote Your Local Business
Too often local businesses set up social media accounts and then leave them empty. I'd almost rather a business owner not even have a Facebook page than create one and walk away from it. Social media marketing is a fantastic way to promote your local business, connect with current and potential customers, and drive foot traffic through your doors but you only get out what you put in! Social media is not a set it and forget it platform, so be sure you are actively inviting and encouraging your customers to get involved. Ask questions, post pictures, promote specials--give them a reason to connect with you! The more times you can interact with someone online the better chance you have of ultimately drawing them into your store.
Not only is local search traffic more apt to buy, and buy quickly, it's the traffic that you're often paying a fortune to reach when using other marketing channels (ads, direct mail, commercials, etc.).
It's time to get serious about local SEO, and this guide should be just what you need to get you started.
Using Social Media to Promote Your Local Business
Too often local businesses set up social media accounts and then leave them empty. I'd almost rather a business owner not even have a Facebook page than create one and walk away from it. Social media marketing is a fantastic way to promote your local business, connect with current and potential customers, and drive foot traffic through your doors but you only get out what you put in! Social media is not a set it and forget it platform, so be sure you are actively inviting and encouraging your customers to get involved. Ask questions, post pictures, promote specials--give them a reason to connect with you! The more times you can interact with someone online the better chance you have of ultimately drawing them into your store.
