Although videographers already understand the benefits of using slow motion, an effect in film-making whereby time appears to be slowed down, marketers will want to understand when and how to use slomo (or slowmo), too.
Why? The effect can be used to illustrate issues or demonstrate products more dramatically than videos shot at normal speed.
For example, a nonprofit building a global grassroots movement to solve the climate crisis can use a time lapse video (fast motion) to show "350 Days in the life of a retreating glacier" in just one minute and 11 seconds, as 350.org did with the retreating Mendenhall glacier near Juneau, Alaska.
Or, as SEW reported earlier this month in a story entitled, YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift, Intel launched a five-month series of time lapse photography and slow motion videography contests on YouTube, supported by TrueView ads and Promoted Channels.
The Intel campaign, "A Momentary Lapse," resulted in the highest conversion rate from ad to response the team had ever seen, and was so successful that the team had to revise its original goals after targets were hit within 3 weeks.
Although videographers already understand the benefits of using slow motion, an effect in film-making whereby time appears to be slowed down, marketers will want to understand when and how to use slomo (or slowmo), too.
Why? The effect can be used to illustrate issues or demonstrate products more dramatically than videos shot at normal speed.
For example, a nonprofit building a global grassroots movement to solve the climate crisis can use a time lapse video (fast motion) to show "350 Days in the life of a retreating glacier" in just one minute and 11 seconds, as 350.org did with the retreating Mendenhall glacier near Juneau, Alaska.
Or, as SEW reported earlier this month in a story entitled, YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift, Intel launched a five-month series of time lapse photography and slow motion videography contests on YouTube, supported by TrueView ads and Promoted Channels.
The Intel campaign, "A Momentary Lapse," resulted in the highest conversion rate from ad to response the team had ever seen, and was so successful that the team had to revise its original goals after targets were hit within 3 weeks.
