We all know audience is important, but exactly how important, is often overlooked in search marketing. The audience of each search engine can impact the searches being done and the ROI of your campaigns, especially for specific industries.
For example, did you know that 73 percent of the searchers on Bing and Yahoo in the Travel category are exclusive, which means you can only find these U.S. travel searchers on the Yahoo Bing Network – not on Google.
The difference in audience drives performance and provides opportunity.
A Distinct Audience When Compared to Google
“Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence. "What our advertisers often don't think about and what makes us different, is our significant, distinct audience of 47 million unique searchers in the U.S. whom you can only find on Bing and Yahoo Search, not on Google. It's not just that we are different, it matters how we're different.”
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. As mentioned, 73 percent of the searchers on Bing and Yahoo search in the travel category are exclusive, which means you can only find these 12 million U.S. travel searchers on the Yahoo Bing Network.
We all know audience is important, but exactly how important, is often overlooked in search marketing. The audience of each search engine can impact the searches being done and the ROI of your campaigns, especially for specific industries.
For example, did you know that 73 percent of the searchers on Bing and Yahoo in the Travel category are exclusive, which means you can only find these U.S. travel searchers on the Yahoo Bing Network – not on Google.
The difference in audience drives performance and provides opportunity.
A Distinct Audience When Compared to Google
“Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence. "What our advertisers often don't think about and what makes us different, is our significant, distinct audience of 47 million unique searchers in the U.S. whom you can only find on Bing and Yahoo Search, not on Google. It's not just that we are different, it matters how we're different.”
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. As mentioned, 73 percent of the searchers on Bing and Yahoo search in the travel category are exclusive, which means you can only find these 12 million U.S. travel searchers on the Yahoo Bing Network.
