Marketing for small and medium enterprises in crisis

9:13 PM
In the context of the global economy are falling into a new crisis, cutting costs are many companies, business and marketing is the most affected areas. But experience shows, cut costs in marketing during the crisis was never measures or of the enterprise success.



Practice has confirmed: marketing must be maintained at the necessary level and by the step wise to pass up opponents in difficult periods.

Cut is inevitable?

For small and medium businesses, the costs of demonstrating clearly the weakness of the marketing activities in the enterprise even if businesses prosper. This manifests itself particularly clearly in the business, on average they only from 3%-5% of the cost for marketing activities. So, when cost-cutting, they think the figure 0% for this activity. If they are wrong?

The cost for marketing is a cost to create intangible value for a business. That is why the value is difficult to quantify, catch him making the executives always thought that was one of the charges \"frivolous\" in the kind of cost out of the business. And the result is not what troubles when it decided to cut all or nearly all of the costs to maintain profitability required that enterprises set out in the business plan. Moreover, advertising programs, the program sponsor, the event promoters are always considered to be luxury items, so the cut is perceived naturally in difficult phases of the economy.
In the context of the global economy are falling into a new crisis, cutting costs are many companies, business and marketing is the most affected areas. But experience shows, cut costs in marketing during the crisis was never measures or of the enterprise success.



Practice has confirmed: marketing must be maintained at the necessary level and by the step wise to pass up opponents in difficult periods.

Cut is inevitable?

For small and medium businesses, the costs of demonstrating clearly the weakness of the marketing activities in the enterprise even if businesses prosper. This manifests itself particularly clearly in the business, on average they only from 3%-5% of the cost for marketing activities. So, when cost-cutting, they think the figure 0% for this activity. If they are wrong?

The cost for marketing is a cost to create intangible value for a business. That is why the value is difficult to quantify, catch him making the executives always thought that was one of the charges \"frivolous\" in the kind of cost out of the business. And the result is not what troubles when it decided to cut all or nearly all of the costs to maintain profitability required that enterprises set out in the business plan. Moreover, advertising programs, the program sponsor, the event promoters are always considered to be luxury items, so the cut is perceived naturally in difficult phases of the economy.