To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out.It's been a transformative year for iAcquire. We've transformed our off-page SEO agency into a full-service digital marketing company, with offerings ranging from large-scale social media
On our journey to align our brand with image with our company's offerings, we learned some vital lessons. Here is a roadmap to successfully refreshing your brand and your site:
Content Strategy
A content strategy is your website's master plan. It lays the groundwork for the planning, research, creation, development, implementation, and measurement of everything that lives on your site. This has to come first. Without it you are flying blind.
Goals
Why are you launching a new site? What do you hope to achieve with your new site? How will this new site be better than your current site?
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Audience
To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out.It's been a transformative year for iAcquire. We've transformed our off-page SEO agency into a full-service digital marketing company, with offerings ranging from large-scale social media
On our journey to align our brand with image with our company's offerings, we learned some vital lessons. Here is a roadmap to successfully refreshing your brand and your site:
Content Strategy
A content strategy is your website's master plan. It lays the groundwork for the planning, research, creation, development, implementation, and measurement of everything that lives on your site. This has to come first. Without it you are flying blind.
Goals
Why are you launching a new site? What do you hope to achieve with your new site? How will this new site be better than your current site?
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Audience
