How to Measure SEO Success

6:01 AM
Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you're in and your objectives.

However, there are three key performance indicators (KPIs) that should always be considered when measuring an SEO campaign's effectiveness:
  • Rankings
  • Traffic
  • Conversions
Not only can the information gathered from these three KPIs enable you to accurately measure your campaign's performance, they can also provide you with actionable data to improve your campaign over time.

Rankings

Keyword rankings are the most common and obvious KPI, especially when studies show that websites listed on the first page of Google receive up to 92 percent of traffic share. Tracking keyword rankings over time gives you the ability to craft your SEO strategy around the keywords that require the most attention and provide the most benefit.

For example, let's say you're tracking 20 keywords, and all but five of these are on the first page of Google. You know that in order to get these five keywords on the first page, you will have to invest more optimization efforts into them.
Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you're in and your objectives.

However, there are three key performance indicators (KPIs) that should always be considered when measuring an SEO campaign's effectiveness:
  • Rankings
  • Traffic
  • Conversions
Not only can the information gathered from these three KPIs enable you to accurately measure your campaign's performance, they can also provide you with actionable data to improve your campaign over time.

Rankings

Keyword rankings are the most common and obvious KPI, especially when studies show that websites listed on the first page of Google receive up to 92 percent of traffic share. Tracking keyword rankings over time gives you the ability to craft your SEO strategy around the keywords that require the most attention and provide the most benefit.

For example, let's say you're tracking 20 keywords, and all but five of these are on the first page of Google. You know that in order to get these five keywords on the first page, you will have to invest more optimization efforts into them.