Agencies are looking for new ways to leverage web 2.0 and offer additional services to their existing and new clients. A study published last week by Digital Marketing Depot and Optify sheds more light on how digital marketing agencies are thinking about the near future.
Here are seven things every agency should consider now to ensure future success.
1. Integrate Services
No more siloed, standalone services that later need to be incorporated and configured to "talk" to other marketing channels and services. Businesses today are looking for cross-channel, integrated solutions.
If you only offer one type of service (PPC, SEO, display), you're missing out on potential revenue that will be taken by your competitors. Make sure you can offer all/any search marketing services and even venture into other digital marketing services, like social media advertising.
The study found that almost 72 percent of agency clients prefer a full service-approach and that 71 percent of marketers believe integration between earned, paid and owned media is important. However, the report also states that 79 percent of marketers still run their social campaigns in silos and that 2 out of 3 marketers say that integration of email marketing with other channels is either manual or non-existent.
Agencies are looking for new ways to leverage web 2.0 and offer additional services to their existing and new clients. A study published last week by Digital Marketing Depot and Optify sheds more light on how digital marketing agencies are thinking about the near future.
Here are seven things every agency should consider now to ensure future success.
1. Integrate Services
No more siloed, standalone services that later need to be incorporated and configured to "talk" to other marketing channels and services. Businesses today are looking for cross-channel, integrated solutions.
If you only offer one type of service (PPC, SEO, display), you're missing out on potential revenue that will be taken by your competitors. Make sure you can offer all/any search marketing services and even venture into other digital marketing services, like social media advertising.
The study found that almost 72 percent of agency clients prefer a full service-approach and that 71 percent of marketers believe integration between earned, paid and owned media is important. However, the report also states that 79 percent of marketers still run their social campaigns in silos and that 2 out of 3 marketers say that integration of email marketing with other channels is either manual or non-existent.
