How Will Google Glass Change Internet Marketing?

8:19 AM
For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing.

Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet marketing explosion of the decade? Or will Google Glass even make a ripple in online marketing?

Let's look at some possible outcomes, lay out the facts, and propose some ways you can be ready for the rollout of Google Glass, and the impact it will have on the Internet marketing world.

Possible Outcomes

For the best perspective on this question, it's best to take a step back and consider Google's marketing strategy. Obviously, Google isn't going to divulge whatever marketing secrets they have for their tricked-out glasses. The nearly-$1,500 price tag is a sign that they're not giving them away for free.

But isn't there more to it than just selling glasses? How might Google capitalize on Google Glass beyond the first wave of sales?

It's a tricky question for several reasons.

Google Glass is unlike anything that Google has done before. Come to think of it, it's unlike anything that anyone has ever done. Humankind is treading into an area of vague outcomes.
For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing.

Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet marketing explosion of the decade? Or will Google Glass even make a ripple in online marketing?

Let's look at some possible outcomes, lay out the facts, and propose some ways you can be ready for the rollout of Google Glass, and the impact it will have on the Internet marketing world.

Possible Outcomes

For the best perspective on this question, it's best to take a step back and consider Google's marketing strategy. Obviously, Google isn't going to divulge whatever marketing secrets they have for their tricked-out glasses. The nearly-$1,500 price tag is a sign that they're not giving them away for free.

But isn't there more to it than just selling glasses? How might Google capitalize on Google Glass beyond the first wave of sales?

It's a tricky question for several reasons.

Google Glass is unlike anything that Google has done before. Come to think of it, it's unlike anything that anyone has ever done. Humankind is treading into an area of vague outcomes.