Google Authorship Presents Branding Opportunity for SMBs

7:47 AM
Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results. Therefore, in addition to the potential ranking benefits that Google authorship provides, it also presents a great branding opportunity.

Rel=Publisher and Rel=Author

With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results. However, in order for a user to see these enhanced results, they must search for that company by name and location, requiring that they already know the brand.

However, for those who are not searching for a specific company, and are performing non-branded searches, the rel=author tag provides a great way for SMBs to get their brand in front of prospective customers for the first time, and at the right time.

Here are the ways Google authorship and the rel=author tag in particular can help increase an SMB's brand awareness, and also allow it to take advantage of brand recognition.
Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results. Therefore, in addition to the potential ranking benefits that Google authorship provides, it also presents a great branding opportunity.

Rel=Publisher and Rel=Author

With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results. However, in order for a user to see these enhanced results, they must search for that company by name and location, requiring that they already know the brand.

However, for those who are not searching for a specific company, and are performing non-branded searches, the rel=author tag provides a great way for SMBs to get their brand in front of prospective customers for the first time, and at the right time.

Here are the ways Google authorship and the rel=author tag in particular can help increase an SMB's brand awareness, and also allow it to take advantage of brand recognition.