Bing It On Challenge Goes Directly to Google Kansas

4:39 AM
As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70 with an offer of their own. The Bing it On Challenge has apparently left Google's backyard of San Francisco and have taken the Bing it On Challenge to the front lines of Google's quest to bring speedy Internet to the masses.

Calling it the next wave of the Bing It On Challenge, Bing has tossed out a lot of data suggesting that people continue to be surprised when they realize they choose Bing over Google and how "impressed" they are with Bing's results.

The Bing It On Challenge began last fall. The side-by-side comparison, pitting Bing results verses Google results, was the spawn of a survey conducted by a third-party research firm.

In the original survey, 57.4 percent of the 1,000 respondents chose Bing over Google. Bing followed it up with man-on-the-street live tests in front of rolling cameras in the San Francisco Bay area.

Since then, Bing launched a series of commercials promoting "people prefer Bing over Google." Their message is simple: Bing results are preferred. Break the habit and give them a try. They also released new data around ongoing testing and results.

Selecting the city that renamed itself Google for a day in hopes of winning the bid for Google Fiber, Bing let their test loose on the streets of Topeka. In the video, one man even refers to his city as Google, Kansas
As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70 with an offer of their own. The Bing it On Challenge has apparently left Google's backyard of San Francisco and have taken the Bing it On Challenge to the front lines of Google's quest to bring speedy Internet to the masses.

Calling it the next wave of the Bing It On Challenge, Bing has tossed out a lot of data suggesting that people continue to be surprised when they realize they choose Bing over Google and how "impressed" they are with Bing's results.

The Bing It On Challenge began last fall. The side-by-side comparison, pitting Bing results verses Google results, was the spawn of a survey conducted by a third-party research firm.

In the original survey, 57.4 percent of the 1,000 respondents chose Bing over Google. Bing followed it up with man-on-the-street live tests in front of rolling cameras in the San Francisco Bay area.

Since then, Bing launched a series of commercials promoting "people prefer Bing over Google." Their message is simple: Bing results are preferred. Break the habit and give them a try. They also released new data around ongoing testing and results.

Selecting the city that renamed itself Google for a day in hopes of winning the bid for Google Fiber, Bing let their test loose on the streets of Topeka. In the video, one man even refers to his city as Google, Kansas