You just launch a new product line and are excited that you are now linked with the company that manufactures these products. Have you thought about making it a news item?
It is possible to use a press release to compliment the marketing strategy you already have in place using business milestones as potential news items. Many times the use of this information essentially provides free advertising for your site.
There are multiple online locations where the information like this can be placed and you can either write the document yourself or hire a professional to put it together.
A Few Things To Remember
A press release is not to be written like glorified advertising. Any call to action will need to be subtle and generally associated only with a link, phone number or email address for more information or contact.
Many individuals will begin writing a press release in first person. However, in order to be successful it will need to be written from the perspective of a third-person journalist perspective. Any direct first person comments should only come in the form of quotes.
Bad Example
At the ABC Company we have just launched a new line that we are very excited about. The XYZ line is something we could only have dreamed about a year ago. We just hope our customers realize what a great partnership this is and drop by to visit.
You just launch a new product line and are excited that you are now linked with the company that manufactures these products. Have you thought about making it a news item?
It is possible to use a press release to compliment the marketing strategy you already have in place using business milestones as potential news items. Many times the use of this information essentially provides free advertising for your site.
There are multiple online locations where the information like this can be placed and you can either write the document yourself or hire a professional to put it together.
A Few Things To Remember
A press release is not to be written like glorified advertising. Any call to action will need to be subtle and generally associated only with a link, phone number or email address for more information or contact.
Many individuals will begin writing a press release in first person. However, in order to be successful it will need to be written from the perspective of a third-person journalist perspective. Any direct first person comments should only come in the form of quotes.
Bad Example
At the ABC Company we have just launched a new line that we are very excited about. The XYZ line is something we could only have dreamed about a year ago. We just hope our customers realize what a great partnership this is and drop by to visit.
