AdWords Image Extensions Bring Images to Google Search Ads

5:49 PM
A picture can say a thousand words, and this is especially true when it comes to advertising. And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads.


Google says that one in six searches give results with visual content – this would include things like image search results, news story thumbnail images, and YouTube videos. And images in search ads is something that advertisers have been asking for as long as AdWords ads have existed. Google feels that images can convey details that text ads might not, such as colors and designs.

Google will display images when they feel the context of the search is one where users are likely to want images in their results. They use the example that image extensions are more likely to show for searches such as [luxury car designs] rather than [locations of nearby car dealerships].
A picture can say a thousand words, and this is especially true when it comes to advertising. And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads.


Google says that one in six searches give results with visual content – this would include things like image search results, news story thumbnail images, and YouTube videos. And images in search ads is something that advertisers have been asking for as long as AdWords ads have existed. Google feels that images can convey details that text ads might not, such as colors and designs.

Google will display images when they feel the context of the search is one where users are likely to want images in their results. They use the example that image extensions are more likely to show for searches such as [luxury car designs] rather than [locations of nearby car dealerships].