Google is no stranger to deprecation, as many of us have recently experienced from the phase-out of Google Reader. So when the company sees enough data and user feedback to justify a new iteration, it moves accordingly.
Such is the case with the new Think Insights – aimed at providing one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our attention.
The Site
In general, and in Google fashion, less is frequently more. The site is clearly built to scale, and the user experience benefits from what I like to call intentional redundancy.
Ironically, it's a "don't make me think" approach to good website navigation, offering multiple paths to the same resources. You get the snippets upfront, with the options to dig deeper as desired. Nice work.
Google is no stranger to deprecation, as many of us have recently experienced from the phase-out of Google Reader. So when the company sees enough data and user feedback to justify a new iteration, it moves accordingly.
Such is the case with the new Think Insights – aimed at providing one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our attention.
The Site
In general, and in Google fashion, less is frequently more. The site is clearly built to scale, and the user experience benefits from what I like to call intentional redundancy.
Ironically, it's a "don't make me think" approach to good website navigation, offering multiple paths to the same resources. You get the snippets upfront, with the options to dig deeper as desired. Nice work.
