13 Essential SEO Power Tools

5:42 PM
Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Below are 13 SEO tools (many of them free) to do just that.

Tools to Improve Your Site.

Even if you have little to no budget, you will still able to get the job done with this selection of search marketing power tools, which comes courtesy of Simon Heseltine (@SimonHeseltine), Director of Audience Development at AOL. Heseltine shared his list of SEO tools you should be using with SES New York attendees last week.

1. Your Eyes.
It sounds obvious, but it works. Heseltine said to start by looking around a site by using your eyes to get a high level overview of a website.

View the source code and look for things like robots.txt. Go through the funnels and flows to see how the site works. You should also look for things like wrong canonical tags or if the site's images don't contain proper keyword focused alt parameters.

Starting with using your eyes will really give you insight on where to start in your SEO process.

2. IIS SEO Toolkit.

IIS SEO Toolkit is a free SEO tool that he highly recommended to give you an overview. It allows you to analyze SEO aspects like your site's content, structure, and URLs for search engine spiders.

This tool also clearly shows you issues that your site may have, like if your title for a certain page is too long or if a link on a page is broken. The tool presents errors or items that need attention with a red x, so it makes it really easy to see the issues you need to correct.
Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Below are 13 SEO tools (many of them free) to do just that.

Tools to Improve Your Site.

Even if you have little to no budget, you will still able to get the job done with this selection of search marketing power tools, which comes courtesy of Simon Heseltine (@SimonHeseltine), Director of Audience Development at AOL. Heseltine shared his list of SEO tools you should be using with SES New York attendees last week.

1. Your Eyes.
It sounds obvious, but it works. Heseltine said to start by looking around a site by using your eyes to get a high level overview of a website.

View the source code and look for things like robots.txt. Go through the funnels and flows to see how the site works. You should also look for things like wrong canonical tags or if the site's images don't contain proper keyword focused alt parameters.

Starting with using your eyes will really give you insight on where to start in your SEO process.

2. IIS SEO Toolkit.

IIS SEO Toolkit is a free SEO tool that he highly recommended to give you an overview. It allows you to analyze SEO aspects like your site's content, structure, and URLs for search engine spiders.

This tool also clearly shows you issues that your site may have, like if your title for a certain page is too long or if a link on a page is broken. The tool presents errors or items that need attention with a red x, so it makes it really easy to see the issues you need to correct.