Internet Marketing-content marketing what's new?
6:45 PM
According to the results of a survey conducted by the Marketing B2B Magazine, up to 51 percent of the business in the B2B environment (between enterprises together) affirm that content marketing is the most important tool to create sales opportunities, about 38% believe it is a way to increase awareness of the brand, about 34% think content marketing helps businesses become the pioneers of the idea and 29% of the tools to grow their business.
According to experts, when building the marketing plan with content for 2013, businesses need to focus on three elements all begin with the letter C in English below.
Creative-creative innovation are top criteria for content marketing. The innovative articles when posted to the internet will help enterprises increase the awareness of their brand. Social media channels are considered a fertile piece of land to exploit content marketing forms, along with the articles, newsletters, research reports, Web blogs. Businesses should plan for the whole year, details for each quarter, each month and each week.
Due to the new news and trends on the market that can affect the plan has built up businesses need flexibility to adjust and strengthen the updated information. Also, could use a content for many different media channels. Suppose the standstill on the subject or lack of responsibility for the content, the simple way out is to find the subject is causing the attention on markets or interests, care of some business.
Consistent – consistently one of the most important things of online marketing with content is consistency. Social media is the company news channels showed very high consistency, so the need to adhere to this principle when using the other form as blogs (blog), e-newsletter ... Consistency helps the reader to understand the views of the market and understand the forecast of the situation in the coming time.
According to a survey by Cone Inc. made in 2010, up to 93% of the customers are businesses believe that the very business should appear on social media channels and predicts the rate will further increase presence this year. Also as a company that provides online marketing services by Brafton is content (http:\/\/www.brafton.com), about 60% of businesses that publish new content at least once per week and most of these companies use up to 12 different content formats, though doing so may be disruptive to users. From the survey results, Cone Inc.kh ẳng that the enterprise provides customers with quality information, is demonstrated and published consistently will create a good impression with your customers and gain success in marketing with content.
Capture-collect valuable data for many companies in the B2B sector are concerned with the effectiveness of these investments for the marketing activities. So, advice for them is for marketing content, need to plan to collect valuable data, can help businesses know which media channels and types of content would have the most effect in the creation of traffic (web traffic) and sales opportunities.
According to B2B Marketing, the number of visitors currently are many B2B businesses see as the top criteria for evaluating the success of a marketing program by content, while the customer's interaction with the business through social media channels to be viewed lightly. According to experts, to assess the effectiveness of marketing activities using content, businesses need to understand who the visitor, what is their feedback and what content would be most successful in helping others achieve their goals.
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